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Ben Hilborn

Ben Hilborn

Elastic Energy - Making your home energy smarter than your neighbor's Tesla

Remember when energy was cheap and abundant? It can be again. While everyone else is accepting rising costs and complicated bills as the new normal, I'm building something that brings power back to the people – literally.

The Problem I'm Obsessed With

Energy has become a mess. Bills are getting more complicated every year. Utilities want to control your home appliances without giving you a say. And despite all the talk about smart homes, most energy management solutions are anything but intelligent. We deserve better than this – and that's not just an opinion, it's a mission.

What I'm Building

Elle by Elastic Energy

Beta Launch

Meet Elle, your home energy copilot. She makes hundreds of micro-adjustments daily to slash your energy costs, while keeping you in complete control. No more complicated bills, no more utility overreach – just simple, beautiful energy management.

View Project →

Think of Elle as your home's energy brain. She works quietly in the background, making smart decisions about when to run your appliances, how to optimize your heat pump, or when to charge your EV – all based on real-time energy prices and your preferences. No compromises, no comfort sacrifices, just intelligent optimization that puts money back in your pocket.

Why This Matters for Canada

While we're starting in the US (CA, TX, & NY), this is about building Canadian technology that can transform how North America uses energy. Here's why this matters:

  • Energy costs are rising everywhere – we need innovation to make it affordable again
  • The future is electric, but the transition needs to be smart and user-friendly
  • Canada has the talent and resources to lead the energy revolution
  • We can export Canadian energy tech globally while creating jobs at home
  • This is how we make clean energy the obvious choice: by making it the cheaper choice

Why I'm Building This with Tenfold

Victoria's tech scene is unique because we think bigger than just the next app or platform. At Tenfold, we're building infrastructure for the future. Being part of this community means:

  • Working alongside builders who understand that real innovation takes time
  • Sharing insights with others who are tackling fundamental infrastructure challenges
  • Contributing to Canada's emergence as an energy tech powerhouse
  • Being part of a community that measures success in decades, not quarters

Want to help bring back cheap and abundant energy?

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